Implementation of UMKM Website Creation in Temiyang Village, Kroya District, Indramayu Regency
Keywords:
Implementation, Website, UMKMAbstract
In today's digital era, the existence of a website is one of the key elements for the development and promotion of UMKM (Micro, Small, and Medium Enterprises) in a village. A website is the main tool for explaining the products and services offered by village UMKM and finding information related to the business. A website can be created by UMKM themselves or by using website creation services from third parties. A website is a digital platform that presents information about UMKM in the form of text, images, and other multimedia that can be accessed online by anyone, anytime. The information presented on the UMKM website covers various important aspects such as the type of product or service offered, price, contact that can be contacted, and the story behind the UMKM. This description of the product and service is manifested in the form of digital information or data which can be in the form of product descriptions, product photos, customer testimonials, and others. The website provides information on the location of UMKM correctly according to the address and digital map sourced from online mapping services. In creating this website, a comprehensive data analysis was carried out on UMKM. This is done by collecting information directly from UMKM actors and the village government. The purpose of this program is to help village UMKM expand their marketing reach, increase visibility, and attract potential customers from various regions.
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